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Retail Agent, Travel Agent

A Retail Agent otherwise known as a Travel Agent was for many years the only public face of the travel industry. They sold packages from brochures. Some travel agents were tied or owned by a tour operator. Others were independent, sourcing packages from tour operators and tour organisers.

In many ways, travel agents are very similar to tour organisers. For me, the difference is that a travel agent builds the business around their retail space, traditionally selling standard packages. This is a different emphasis from a tour organiser who is less likely to base the business around retail space and is more likely to tailor packages to suit individual groups of customers. However, that said, a tour organiser could be based around a shop, and a travel agent could concentrate on tailoring packages.
 
Becoming a travel agent requires access to package providers, the ability to run marketing campaigns and a retail outlet. While the set up costs may well be higher than a tour organiser, due to the cost of the retail space, it is a viable start up option.
     
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