Tour Operator

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       1. Travel Market and Its Customers
          Tour Operator
          Tour Organiser
          Retail Agent, Travel Agent
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          Scale, Niche or Tailored
          Me too customer proposition
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             Strange impact of fixed costs
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          Funding the first year
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          Decide on Marketing Messages
          Decide on Target Communications Channels
          Costs and Availability of Target Comms Channels
          Run a Test Marketing Campaign
          Run a test sales campaign
          Re-approach the customer
          Assess your business
       5. Travel Business Operations
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          Back Office Operations
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Tour Operator

A Tour Operator buys (or owns in some cases) a high volume of travel services across carriers, accommodation and services. These services are then assembled into packages for purchase by the consumer. The packages are sold via travel agents (independent or owned) or through the phone and internet. A good example of a tour operator is Thomas Cook.

Given the scale at which tour operators buy, and the breadth of their business it is extremely unlikely to be an option for a start up company.

TTA Travel Unlimited t/a Travel Trust Association is a company registered in England and Wales. Company Number 2813371, VAT No 918483104. Registered Office: Albion House, 3^rd Floor, High Street, Woking, Surrey, GU21 6BD. Telephone: 01483 545787, FAX: 01483 730746, E-MAIL: webmaster@traveltrust.co.uk. We are a member of The Travel Partnership Corporation (TTPC). Other products and companies referred to herein are trademarks or registered trademarks of their respective companies or mark holders.